Fields precinct, which was launched in 2008, consists of a consolidation
of seven of Premiums core properties, which are situated in the
street block bounded by Hilda Street to the east, Burnett Street to the
south, Festival Street to the west and the railway line to the north.
Intended as a precinct project with explicit urban revitalization goals,
the R280 million second phase aims to complement the existing residential,
retail and office development, and continue to build a vibrant, mixed-use
A key outcome of The Fields is urban renewal, and we worked to ensure
it would support the City of Tshwanes Metropolitan Spatial Development
Framework, says Jeffrey Wapnick, managing director of developer
Premium Properties Limited.
Premium Properties is a JSE-listed property loan stock company that owns
assets exceeding R2,2 billion predominantly comprising a portfolio of
sectorally-diverse properties, primarily located in the Pretoria CBD,
Hatfield, Silverton and the Johannesburg CBD. The company is already strongly
invested in Pretoria and has contributed to the upgrade and transformation
of numerous buildings.
The properties were strategically packaged over time to create this renewal
opportunity and it has been a catalyst for urban renewal already as a
result of The Fields first phase. The node already offers apartments,
shopping and prime-grade office space, as well as a Protea Hotel. It has
already created one of the largest conglomerations of residential units
in a single node in South Africa all of which are occupied.
The location, as with all well-conceived developments, is superb and within
easy walking distance of Hatfield CBD and Loftus Versfeld, as well as
the future Gautrain Station.
The precinct is already a firm favourite with visiting sports teams,
while students and people working in Hatfield have snapped up the 700
first-phase apartments, says City Property Administrations
The second phase will see a new 184-room City Lodge coming on-stream,
plus some 7,000sqm of demand-led office space, which will offer branding
opportunities to large or single users. An expanded parking super-basement
will cater to the precincts parking needs.
The new hotel will share its building footprint with 5,700sqm A-grade
offices located above vibrant ground-floor retail, anchored by a Spar
of 1,325sqm which will conveniently meet the daily needs of The Fields
residents and visitors, together with Tops at Spar of 250sqm. A number
of restaurants and line-shops will feature along a friendly colonnade,
bringing the total retail space at The Fields to 4,800sqm.
The leasing of the apartments, retail and offices is being handled by
City Property Administration, a residential and commercial property management
company, started by the current Chairman, Alec Wapnick, some 40 years
ago. Over the years City Property Administration has followed the ethos
of addressing the future. Its managed portfolio comprises
over 400 buildings, including more than 8,000 flats, with a combined lettable
area exceeding some 1-million square metres.
In addition to creating a vibrant space within the development,
The Fields maximises the synergies to the surrounding areas, facilities
and public transport routes, ensuring that the development is both connected
and relevant, explains Wapnick.
Development is pitched at a human scale and urban planning is intentionally
pedestrian-friendly. Social infrastructure and services are also key
in fact, the Department of Health building at 427 Hilda Street is included
in the precinct as is a Virgin Active Gym.
Were always careful to assess development ideas through a
community lens, says City Property Administration chairman Alec
The Fields, for instance, will spotlight art as part of community-building.
Its critical to have pride in our environment and culture,
and art plays a pivotal role in a complete society, explains Wapnick,
pointing out that art is also an important contributor to urban renewal.
Architect Rufus Viljoen of Studio 3 Architects explains that sustainability,
economy and energy saving has been given careful consideration in the
design. The building is well oriented to the sun and includes energy
saving lighting. The coloured glass also acts as sun screen for the buildings
interior, notes Viljoen. Elevators have the latest specifications,
which are increasingly energy efficient and landscaping includes indigenous
Safety and convenience has been given high priority in the urban design
of The Fields. Maximising the key pedestrian links, lighting, street furniture,
planting and water features will enhance the experience for those accessing
the buildings on ground-level, especially as the precinct is superbly
served by public transport.
In addition residents and office staff with motor vehicles enter a safe
environment where they can access the secure foyer to their buildings
via lifts from a two-level super-basement parking area. There is also
ground level access through a conveniently located central hub -- which
sits on the crossroads of the energy axis of the precinct from
a beacon-like glass foyer.
Despite delays caused by unseasonal rains, completion for the second phase
of The Fields is on target for end-November 2010.
The final element of The Fields second phase will be further offices
to be developed in line with market demand. This separate building will
either be development for one single large user or a number of tenants
comprising some 7,000sqm over eight floors and, in keeping with the pedestrian-friendly
precinct ethos, will also feature ground floor retail.