Informative talks for those interested in becoming estate agents
Dianne Brock, who since February this year has headed up the Western Cape Institute of Estate Agents’ Property Placements Division, has arranged a series of monthly talks introducing those interested in a career in property selling to what the position really involves -and what qualifications are currently necessary.

Some 25 people, said Brock, attend the courses each month. These are held at the Institute’s Howard Studios offices and training centre in Pinelands (on the southern side of the Howard Centre).

Brock also helps those who then decide to become estates agents to find positions with reputable estate agencies, which in many cases are first year internships as they have to go through a period of training.

“At the moment,” she said, “many former agents are still resisting coming back to the property sector, even though they may be finding their current salary paying jobs boring and unsatisfactory. The reasons for this reluctance, I believe, are a dislike of having to complete the NQF study programme and a suspicion that, although residential property has now clearly stabilised, it has not yet started to show growth.”

Brock said those who join or rejoin the profession now will be in an extremely good position to benefit from the pickup in the market, which is usual in Spring.

Those who are reluctant to tackle the now obligatory study programmes should, said Brock, take note that most estate agents have not found them particularly onerous and the Recognition of Prior Learning programme, which gives credit for previous experience and qualifications, enables many to cut their study periods down quite appreciably.

Brock pointed out, too, that although the intern in his first year will probably have to give 30% to 40% of his share of the commission to his mentor, he can from day one start earning commissions on every sale with which he is involved.

“Earnings in the first year may not be high, but they can be sufficient for most people, especially those who are still young.”

Brock said that her goal is to recruit six to ten agents per month - and, she added, the agencies are now ‘crying out’ for staff, especially agents with experience. She herself has had 20 years experience as an estate agent and can testify that it is a highly rewarding career for those with the necessary psychological strength and mental resilience.

“This is not,” she said, “a job for the faint hearted. At every introductory session I do have to warn participants that estate agency selling is likely to take them out of their comfort zones. It requires a certain mental toughness, an ability to stand alone and to accept that a “No” can be only a step toward achieving a “YES”.

“For these reasons it is a career that suits the goal-orientated, independent entrepreneur. This is increasingly appreciated by the many highly competent young people who these days come to us for jobs in real estate and who are doing so much to help change the image of the profession.”

The Institute’s next introductory talk, said Brock, will host Gerhard Van Rensburg – Real Estate Trainer as their main speaker. It will be held at 4:30 pm on Wednesday 27th July at Howard Studios. She said the previous talks have resulted in about a quarter of those attending deciding to try a career in real estate. Anyone interested in attending the next Career Evening may contact Dianne Brock – or 021 531 3150.

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