Home staging can give a false impression

The South African residential home market is witnessing the advent of what in the UK and the USA are known as “home stagers”.

These people, says Tony Clarke, MD of Rawson Properties, provide a useful service to home sellers, especially affluent sellers, by making the home and garden look as good as possible.

“They will, for example, bring in a completely different range of furniture, carpets, curtains, paintings or flower arrangements. They may even repaint and repair certain items.”

This service, said Clarke, can definitely enhance the appeal of the home – but buyers should beware that they are not being seduced by attractive “extras” which, of course, are not in fact part of the package on offer.

“The obvious artificiality of the “stage set” may not alert the buyer to the fact that he is being given what is, in fact, a very false impression,” said Clarke.

Home stagers, he warned, can hide obvious defects: by using small furniture they can make a room look big; by painting a wall they can temporarily cover and patch; by laying down rugs they can hide cracks or blemishes in the tiling; by hanging attractive curtains they can conceal faulty woodwork or rusted steel frames on windows.

“The buyer,” said Clarke, “has to make himself visualise the home in its raw, unfurnished state. He has to eliminate from the recipe these “props” and any features which are not permanent.”

Experience, said Clarke, has shown that once the staging is removed the buyer can be dismayed and regret his purchase decision.

“Caveat emptor – led the buyer beware. A clever staging can do so much for a home that its true value is hidden,” said Clarke.

Article by: www.rawsonproperties.com