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The
residential property market in Port Elizabeth is showing signs of a strong
rebound on the back of improving prospects for the motor industry and
more positive buyer sentiment.
According to sales figures at the local Chas Everitt International office,
sales in the last quarter of 2009 equalled those in the first nine months
of the year.
Newly-appointed sales manager for the office, Charlotte Vermaak, says
October was a record month for the office, following a strong showing
in September. The momentum was sustained in November and December
and is expected to carry through well into 2010, with buyer sentiment
being underpinned by better economic prospects in general and better job
prospects in Port Elizabeth in particular.
The motor manufacturing industry is the biggest employer in Port
Elizabeth, so we were thrilled when the National Association of Automobile
Manufacturers (NAAMSA), reported at the end of last year that the industry
was clearly out of the recession, with domestic vehicle sales having climbed
steadily in the second half of 2009 and export sales to markets such as
the EU, Japan and the US having increased substantially in the last four
months.
What is more, she notes, NAAMSAs forecast is that ongoing increases
in both domestic and export demand will boost vehicle production in SA
by some 17% this year, and in fact, local job opportunities have
already improved to the extent that employees at many manufacturing plants
are again working overtime.
This has really boosted local consumer confidence and is obviously
exciting for us better job prospects translate to more affordability in
the housing market, which is currently being further facilitated by low
interest rates. Indeed, most of our buyers currently are salaried workers
at vehicle manufacturing plants or in one of the many support industries
here.
In addition, home prices are attractive at the moment, Vermaak says.
Prices are on par with those seen in 2006. However, we expect that
growing demand will see prices start to rise towards the second quarter
of this year.
Prices of small apartments in less favoured suburbs currently start at
around the R230 000 mark, but the biggest demand is for small homes priced
at between R685 000 and R725 000, says Vermaak. Homes and sectional
title units in this price range in the suburb of Lorraine are currently
hot sellers.
Vermaak, who joined the agency at the beginning of September, has extensive
experience in banking with specific reference to home loans. She spent
15 years at Standard Bank and was the regional manager, Eastern Cape of
mortgage originator Betterbond before joining the Chas Everitt group.

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