Inner city Loft Living attracts trendsetters

Young professional women are among those who have opted to migrate to the inner city of Jozi, choosing loft living above commuting from the mega-city’s sprawling outer suburbs. Amongst the buildings already renovated for residential use in the inner city, the Aengus Lifestyle Properties’ Fashion Lofts have been particularly popular.

The 15-storey Fashion Lofts are situated on Johannesburg’s colourful fashion district. Boasting superior finishes, such as granite-topped kitchen counters and wooden strip flooring, the apartments are generously proportioned and range from 30 sqm to 82 sqm in size. State-of-the-art biometric security controls access to the underground parking and via the lifts, making these units the ideal choice for those looking for a secure, convenient, quality lifestyle.

“The Fashion Lofts development is distinctive, stylish and edgy and has been designed to complement the look and feel that is envisaged for the area,” says Aengus MD, Richard Rubin. “The apartments have been built and finished to exacting standards and offer residents a quality blend of form, function and fashion.”

Rubin indicated that there has been an almost insatiable demand for quality inner city apartments and new rental units have been snapped up, mostly by investors, and often prior to the official launch of the developments. Although the first apartment blocks in Johannesburg had been conversions of former office blocks, Aengus has now moved on to renovating existing residential blocks for sale under sectional title.

In Durban, Aengus went on to convert a building on Berea Road, with similarly spectacular results. The 133-unit Berea Lofts are situated above a retail hub, similar to the European trend of having a residential element above their retail facilities. The spin-off for residents is not only the convenient shopping, but the access to bus and taxi transport. An added bonus at the Berea Lofts is that these apartments have superb views either of the ocean or across the suburbs of Durban.

Lifestyle and furnishing packages

Committed to the ongoing rejuvenation of commercial areas in and around the Johannesburg and Durban inner cities, Aengus Property Holdings have continued to innovate. They have introduced the Aengus Lifestyle Card that entitles residents to discounts when signing up at affiliated gyms, DVD stores, beauty salons and the like. Then, for furnishings, there’s Loft-in-a-Box. This is a furniture package that enables residents to furnish their entire apartment in one go. The furniture has been specially designed to optimize the space available in bachelor and one bedroom units and there is a choice of themes:

  • Tokyo – Japanese minimalism;
  • Milan – meticulously Italian;
  • New York – trendy Manhattan;
  • London – classically English; and
  • Paris – a sophisticated French style.

“Loft-in-a-Box is a lifestyle solution, not just for residents of our properties, but for anyone looking for qualitity furnishings suitable for apartment living,” says Rubin. “It’s a important part of our drive to attract the best possible tenants to the city centre.”

At Aengus Property Holdings, their belief is that the more quality people they attract to the city, the greater the demand will be for quality restaurants, retail facilities and other amenities. It’s a circle that will keep feeding itself, eventually leading to the desired upliftment of South Africa’s city centres.

Article by: Bev Hermanson
Courtesy of DESIGN>IN LIVING magazine: www.designmagazine.co.za