Problems in selling your house
You made your decision to sell and move into that wonderful new house in that up-market suburb. But what do you do if you're having trouble selling our house? You've probably made a fundamental mistake. Don't panic! Lets first go back to the basics and see what might have gone wrong before we try and fix it.
The reasons for the non-sale can usually be attributed to the following: Bad marketing, bad timing, bad pricing. The strategy that you follow in marketing your home becomes of paramount importance and the choice of agent or DIY sale is critical. The DIY strategy focuses primarily of pricing and your house is then a commodity. An agent should bring a lot more value in terms of qualified, vetted and interested buyers than you would get on a DIY process.
Bad marketing can sabotage a sale by overexposure, underexposure and incorrect pricing.
It won't help to say 'I told you so' at the point where you're 3 months into marketing your home and you realize that some or all of the above mistakes have been made. Consider withdrawing your property from the market for 2 months and then start afresh. Take the time to work on the feedback you should've received from your show-days. E.g. 'lousy colour in main bedroom', 'high maintenance garden', 'crack in dining room'.
These 2 months should be enough time for most serious buyers out there to have rotated or purchased and moved on and you'll have a 'new' market to deal with. If you're already committed to buying a new home, I hope it's a conditional deal and you can withdraw without penalties.
Now. Choose the right agency. Set your price correctly. Don't overexpose your house. Have a plan.
Article by: Dave Welmans - www.thepropertygame.co.za