Focus on Braamfontein, Gauteng, South Africa

Braamfontein has been a part of Johannesburg since 1886, the year the city was established. Back then, Braamfontein was a farm where people lived, worked and had a strong sense of community. Over time, the area developed into an important commercial and economic node of Johannesburg, housing a vibrant business district, the seat of local government and various educational institutions and business corporations.
But, over the past decade, the area has seen an exodus of institutions and businesses and it has become home to a less formal and sustainable economy. This has led to high vacancy levels in office and retail space and a degradation of the public environment.

Situated north of the city centre, with more than 428 000m2 of A- and B-grade office space, Braamfontein is the fourth-largest node for office space in the city of Johannesburg. It is home to four South African-based multinationals as well as South Africa's premier educational institution, the University of the Witwatersrand.

The Johannesburg Development Agency and the City Council have recognised the location of Braamfontein as vital to the local economy and have embarked on redeveloping the area with the aim of renewing its role as a centre of business, entertainment and education in Johannesburg.

Strategically linking the Newtown and Constitution Hill projects to form the Cultural Arc, the Braamfontein Precinct Regeneration Programme entails creating a Braamfontein Corporate Precinct which will become more attractive to business and welcoming to regular patrons and visitors.