RE/MAX recognised for its empowerment role

In the 15 years since its inception in 1995 - the same year that the ANC took over the country's government under the leadership of President Mandela - RE/MAX of Southern Africa has been committed to embracing the changes taking place in South Africa, especially the empowerment initiatives of Government.

This, according to Peter Gilmour, Chairman of RE/MAX of Southern Africa, who says that embracing Black Economic Empowerment initiatives is essential for any company operating in South Africa today.

"From the beginning we set out to attract the top real estate professionals in every market - from R40 000 to R40-million. Today RE/MAX of Southern Africa is even more committed to this goal," says Gilmour.

He explains that the company's ethos of empowering its agents to be the best that they can be is achieved through the provision of superior services, benefits, training and technology to support all RE/MAX agents. In addition, Gilmour says that there are special programs in place that have been tailored specifically to assist agents entering into the real estate industry.

"Furthermore, RE/MAX of Southern Africa lays claim to being the sole provider in South Africa of one of the best real estate training programs in the world. This program is available to both our new and our experienced agents," he says and has shown phenomenal results since its launch.

Gilmour believes that it is the provision of these services that has resulted in the fact that today RE/MAX of Southern Africa has over 25 franchises owned or managed by previously disadvantaged entrepreneurs and over 200 experienced, productive previously disadvantaged estate agents within its fold.

In addition, RE/MAX of Southern Africa has received a level 4 BEE rating. "The RE/MAX BEE rating is in line with the company's strategic imperatives and is central to its operating philosophy to grow the RE/MAX brand in sync with the changing business landscape of the country," he says.

Although transformation in the real estate sector has been slow, Gilmour believes that it will accelerate in the next two years. "Real estate organisations must be positive about the movement to transform the industry as it is vital to sustaining development of real estate in South Africa and the country as a whole," Gilmour says. "RE/MAX is committed to increasing its exposure to emerging markets and to supplying quality real estate services to all market segments across the country."

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