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One
of the most positive aspects of the SA property market right now is the
decline in the number of homeowners planning to emigrate.
This phenomenon, identified in research by FNB, arguably accounts to
some extent for the current upturn in the fortunes of the market says
Colleen Gray, MD of CENTURY 21 South Africa, in that there are fewer desperate
sellers.
And on the other hand, there is evidence to support an increase
in demand from SA expats returning home in the wake of the global financial
crisis and widespread job losses, believing that their prospects of success
here will be aided by familiarity with the business scene, family networks
and other support mechanisms.
She says it would obviously be wrong to draw too many assumptions about
an improvement in consumer confidence from the figures currently available
or to believe that a decline in the number of emigrants necessarily
reflects an improvement in all the conditions that previously stimulated
emigration, notably crime/ corruption, bureaucracy and infrastructure
deterioration.
But whatever the reasons, the FNB figures make interesting reading.
They show that in Johannesburg, for example, emigration as a reason for
selling a property has dropped from 21% of sellers to just 7% over the
past year and that in Durban the decline has been even bigger, from 29%
of sellers to just 8%.
In Cape Town the percentage of emigration-related sales has dropped from
14% to 4%, in Port Elizabeth it has fallen from 14% to 7% and in Pretoria
it is decline from 21% to only 2%.
Which is all a far cry from the survey of the SA emigration/ immigration
picture carried out by global market research group Synovate in June last
year, which showed that there had been no significant decline in the percentage
of South Africans definitely planning on emigrating or seriously considering
it since 2008, when 20% of the population was inclined to leave the country,
says Gray.
It is quite possible that many would-be emigrants have just put
their plans on hold until the world economic situation improves further
and they feel they can secure new jobs and stable futures in other parts
of the world. But as the situation stands now, our government has a wonderful
opportunity to address the main emigration push factors and
try to convince a significant number of them to change their minds and
stay in SA.
And in the meanwhile the country is already benefiting from the
retention of skills resident in the younger age groups which usually account
for the biggest number of emigrants, as well as the increased stability
in our property market. This could be just the breathing space we need
to turn the whole emigration trend around.
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