Coffee of the highest quality could help sell homes
me enough coffee and I could rule the world. So runs the well known
maxim beloved of coffee addicts.
Anton du Plessis, CEO of Vineyard Estates, appears convinced that enough (good) coffee could also sell houses.
He has recently invested in three state-of-the-art Bean to Cup coffee machines which, he says, will be taken every weekend to three of Vineyard Estates show houses.
The big advantage of these machines, said du Plessis, is that they grind the beans and brew the coffee at high pressure at the touch of a button. This allows us to offer our buyers world-class coffee without distracting us from our core function of attending to other buyers' questions and needs. Having followed the Sunday show house route from 2pm to 5pm as a buyer, I have all too often missed my mid-afternoon caffeine fix and no doubt others have had the same experience.
Although our coffee is provided 'to go', I hope that at least a few buyers will pause for a cup and that this will lead to their giving the property a little more attention than they otherwise might have. We are not going to go so far as to heat a teaspoon of vanilla essence in the oven to create the aroma of cake baking as is suggested by some, but we do believe that the smell of freshly ground coffee enhances the atmosphere of any home.
Article by: www.vineyardestates.co.za