United States-based top international trainer Ed Hatch will be
in Cape Town next month to present two courses to local estate
agents who would like to earn the Council of Residential Specialists'
(CRS) internationally recognised designation and certificate.
The courses are aimed at established agents who wish to improve
their performance and sales, and also at new agents wanting a
thorough grounding in the industry, says Azalea Enderli, who co-ordinates
the CRS courses in Cape Town.
The programme is the only international property course held
in South Africa and the training provided is of a high calibre,
To qualify for a certificate and the right to use the CRS designation
after their names, agents must complete any three of the eight
courses offered on the programme and pass a written exam. Only
agents who hold a Fidelity Fund Certificate and have achieved
sales of more than 75 units will be awarded the specialist designation.
However, Enderli recommends that agents who have not yet achieved
the required number of sales should complete either or both of
this year's training modules, as it will be a year before the
next courses will be presented in South Africa.
Agents will receive a certificate for each module they complete
and the final CRS certificate as soon as they fulfil all the course
The first of the two-day training modules will focus on business
planning and marketing, covering elements that are key to generating
increased productivity and profits. These include the development
of a business plan, budgeting and cost analysis, prospecting techniques
and personal promotion techniques.
The second course will focus on listing strategies for residential
specialists. Agents will learn how to conduct an effective listing
presentation, provide guidance and counselling to sellers, price
a home to sell, close a sale, put together effective marketing
plans and service systems, and examine sellers' needs and motivations.
The courses will be held at the President Hotel on June 9 and
10, and June 13 and 14, respectively.
The fee is R1 350 a course, or R2 500 for both. As Standard Bank
is hosting the course payment may also be made in StanRands -
1 100 StanRands a course or 2 000 StanRands for both.
Hatch will also present a CRS Graduates Day on June 15 at Zevenwacht
Winery in Kuils River, where delegates can attend various workshops
and break-away sessions. The fee for the graduates' day is R995
or 800 StanRands.
- For more information, contact Maureen Pepworth at CRS on 021
557 5819 or send e-mail to firstname.lastname@example.org