| Pam Golding Properties' London office reports that a quarter of all
enquiries for homes in South Africa are from expatriates looking to invest
in property back home. And with the British press providing considerable
positive exposure to South Africa, with extensive coverage on the property
market, this has added further impetus to the increasing demand for homes
from SA expats in the UK.
Dr Andrew Golding, CE of the Pam Golding Property group, says 50 percent
of the company's expat buyers are returning to SA during the course
of 2005, while the other half are looking to enter the market in order
to acquire a property as an investment for when they return in the future.
"We identified this trend among expats purchasing property back
home a few years ago, when we ran a highly successful ad campaign specifically
targeting this growing sector of the market, and this demand has increased
exponentially ever since. The bulk of expats currently contacting our
London office in regard to South African properties are young —
in their 20s and 30s, having achieved success in their various fields.
Positive reports in UK press
"Since the start of 2005 South Africa has received a great deal
of good press in the UK media. Most holiday and homes abroad magazines
have included extensive editorials on the property market in South Africa,
and as a result this has sparked renewed interest in the UK market,
including expats, who are generally well informed in regard to our property
market.
"Exhibition organisers say that when they have carried out their
surveys prior to and during exhibitions, most people have responded
that they would like more information on South Africa.
'A Place in the Sun', the ITV Channel 4 programme, which has filmed
footage in South Africa, carried a 12 page editorial in their January
magazine on buying property in South Africa, and both editions since
then have carried editorials on the SA property market, and current
trends," says Dr Golding.
Lyall Scorovich, who heads up the Pam Golding London office's sales
of South African properties comments: "SA expats are generally
interested in properties priced between R1- and R2 million, with those
seeking an investment for the future generally looking at homes in the
Cape Town area. Those expats returning to SA in the immediate or near
future are currently enquiring mostly in regard to Gauteng and KwaZulu-Natal,
and ask for specific areas," says Scorovich.
|
Newsletter:
3 February 2012 to 10 February 2012 - Krugersdorp, Gauteng, South Africa
