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With
sales volumes dramatically up over the past three months, the residential
property market is set for a sure and steady recovery in 2010.
Thats the word from Lew Geffen, chairman of Sothebys International
Realty in SA, who says: The whole market has really come alive again
since October, and nationally, the number of sales made in the last quarter
was more than 45 percent up year-on-year, with some areas showing even
bigger increases, and our turnover was up 60 percent.
Big ticket sales, especially, are back with a bang, and stock is
being taken up fast, even in the most expensive suburbs of Johannesburg
and along Cape Towns Atlantic Seaboard. Several really upmarket
homes that had been on the market for around 18 months have recently been
sold.
In short, he says, the market is rapidly normalising towards a supply
and demand balance, and house prices can be expected to return to the
traditional average growth rate of around 9% this year.
Its as though the market is trying to make up for lost time
now, and lower interest rates and greater affordability are definitely
playing a strong role in this. But there are also other influences in
play not least the fact that the banks are definitely committed
again to the home loans market, and competing strongly for market share
even as they maintain caution in determining who they should lend to.
This means that those borrowers who do have good credit records and sufficient
disposable income can once again shop around for the best mortgage options.
In addition, there are many investors out there who are determined
not to be left out of the next property upswing and have an appetite to
buy quickly at current prices because they realize the market has already
turned.
However, says Geffen, in this scenario one can also expect new development
to start again, and bring new stock on to the market that will keep prices
very competitive. Certainly, home sellers and investors should not
be expecting the 20 and 30 percent annual price growth that we saw during
the most recent property boom, which is actually unhealthy for the market.
What they should be able to expect, however, is steady growth that
beats inflation, and we believe 2010 will put the market firmly back on
its feet ahead of a long period of such growth.

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