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Lanice
Steward, MD of Anne Porter Knight Frank, the Cape Peninsula estate agency
now working from five offices, has taken up the cudgels on behalf of estate
agents countrywide.
I am, she says, becoming a little tired of having to
counter the perception that estate agents earn huge incomes for very little
work. In my experience the exact opposite is usually the case.
As in most sales jobs, 80% of the incumbents earn less than 20%
of the fees. Many go two, three or more months without earning any income
at all and their annual incomes can be distressingly low.
The other 20% of the sales force who do earn the lions share
are almost without exception hard working and skilful people. These good
agents - and fortunately at Anne Porter Knight Frank we have several -
work seven days a week, are on call at all hours of the day or night and
they do invariably go the extra mile on behalf of their clients.
Many agents, says Steward, regularly provide a range of services for
which they are not paid, sometimes not even thanked.
We have had agents helping clients to find schools for their children,
to get quotes for and supervise repairs, clean-ups, gardening and pool
services. They regularly ferry clients or potential clients to and from
airports, they put their pets into kennels or catteries, they help with
passport and travel documents, find temporary accommodation and caretakers.
They have also be known to help with the sale of surplus furniture or
cars and more than once they have found themselves having to stock up
refrigerators prior to the clients arrival. They sometimes find
themselves having to devote a day or two to being unpaid tour guides of
the whole of the Cape Peninsula and the Winelands.
Occasionally they do end up as the clients lifelong friend
- but often they are simply used and then dismissed without thanks or
reward.
One of the many services which they provide, that of giving an accurate
valuation on the property, is often the least appreciated, adds Steward.
It can take four or five hours and involve research at the bureaus
and the Deeds Office to arrive at a valuation that is genuinely market-related,
she says, but this service is almost invariably given free.
Try asking one of the better interior decorators or landscape gardeners
to give his consultancy services free - and you are almost certainly likely
to end up being rebuffed.
With the two-thirds drop in estate agency numbers, says Steward, South
African clients may well find that the boot this year will be on the other
foot: to get the services of a reputable and fully trained agent they
may find themselves having to join the queue and wait a day
or two.
I do hope that will not happen, says Steward, but it
would not altogether be a bad thing. Estate agency bashing in the boom
times became a favourite South African practice, but all too often those
doing it ignore the long hours and hard work put in by agents over and
above the call of duty.
A good agent will know how to nurse both sellers and buyers through
what can be a very trying, even traumatic time for them both. Agents are,
after all, handling what is very often the clients major asset and
they are only too aware that getting an unacceptable price can lead to
distress and anxiety. The fact that this so seldom happens these days
is a tribute to the professionalism and the dedication of most Cape-based
estate agents.

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