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The
Harcourts brand is finding favour among property buyers and sellers in
the Mpumalanga town of Lydenburg.
Our conversion from the Homenet brand to Harcourts at the end of
last year has elicited an amazing reaction in the market, says owner
Mandy Blom. We have seen a rapid upturn in the number of new clients
enquiring about our services and have reconnected to many old clients
who bought or sold property through our office in years past.
There was strong interest in family homes during December and early
January as new mine employees and other people relocating to the Lydenburg
were looking to buy before the start of the new school year, and our office
attracted many of these buyers thanks to the novel Harcourts branding.
The fact that we now have full international exposure through Harcourts
International has also piqued the interest of property owners especially
those with guest houses and upmarket homes who are keen to expose their
properties to a worldwide market, Blom says.
Harcourts is the fastest-growing real estate group in Australia and the
biggest in New Zealand. It also operates in China, Fiji, Indonesia, Singapore
and Zambia and has been rates by world real estate authority Stefan Swanepoel
as one of the top five international real estate brands.
Martin Schultheiss, CEO of Harcourts Africa, says international market
exposure is one of the benefits that the global Harcourts group offers
local property sellers. Other benefits include financial and technological
resources that allow Harcourts Africa to offering exceptional service
to SA property consumers.
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