Tyson Connects With the Chatsworth Community
The growth of the Tyson Properties' franchise network has gathered momentum with the recent opening of a new franchise in Chatsworth, making this the group's 11th office.
For both Tyson Properties and franchise owner Roshni Luckychund, this has proved the perfect partnership. Tyson Properties was actively looking for a franchisee in Chatsworth which it saw as an important.
Tyson Properties was just one of many franchises that Luckychund approached when she decided to start her own business a year ago. She was not only looking for a strong performer within the KwaZulu-Natal market, but one that brought a fresh approach to buying and selling property in Chatsworth. For her, this was not just about business. Her strong feelings for the closely knit Chatsworth community meant that her business could never be 'just another agency' and had to offer a personalised service with integrity.
"I am extremely passionate about Chatsworth. My roots are here and I have been part of the community for the past 35 years. What I really want is for the community to enjoy a highly professional service that helps them find that special home," she says.
Luckychund brings many other valuable attributes to Tyson Properties - more than seven years' experience in the Chatsworth market, an extensive and established referral base and good managerial skills gleaned while she ran her first business, a successful drivers' training operation, before joining the property industry.
Although it is still early days, the Tyson Properties office on the first floor of the Joyhurst Centre is already fully operational with a number of qualified and experienced agents already servicing the area. "Chatsworth has really welcomed our new franchise. Tyson brings a fresh, new feel and the community wants something different - now they have a choice. I have been extremely busy."
Luckychund believes that many have completely under estimated Chatsworth, seeing it as a 'township' for a number of years whilst Tyson recognised the area as a key property node. She points out that properties are in demand and property values have increased by as much as 20 percent year on year. As it is a strong first time home owners market, it was one of very few that was not negatively affected by the recent recession. It also allows residents to live close to their businesses or employers and is easily accessible from central Durban.
According to Luckychund, the average Chatsworth property sells for approximately R450 000, offering good value for money. In addition to bricks and mortar assets, new home owners are readily accepted into a very friendly and close knit community.
"Once families set up homes in Chatsworth, they seldom move away. Once there is a family home in Chatsworth, people always return. Many well-known, successful business people have chosen to live in Chatsworth because they enjoy this close knit community as well as for the convenience and security."
A young mother herself, Luckychund is aware of the needs of young families, Chatsworth, she says, has better infrastructure and amenities than many surrounding suburbs - a good hospital and numerous clinics, many schools with high standards and noteworthy achievements, shopping facilities and plentiful sporting facilities - including one of the few Olympic size swimming pools in Durban.
Luckychund is also aware that there is a lot of movement between Chatsworth and Queensburgh. As a result, she has elected to own the licence to operate a franchise in Chatsworth while being an active member of Tyson Properties Queensburgh.
According to Tyson Properties CEO, Chris Tyson, this close working relationship further reinforces the brand's presence in both markets, providing a more holistic offering for both buyers and sellers. It also allows Tyson Properties to streamline its service without clumsy referrals to large numbers of agents with which clients may not have formed trusting relationships.
Luckychund says that Tyson Properties is already becoming a major player within the Chatsworth market. Aware of the fact that there are numerous opportunities in the commercial segment of the Chatsworth property market, she says she plans to take a wider view of her opportunities going forward. However, for the meantime, she is concentrating on securing the lion's share of the residential market.
Article by: www.tysonprop.co.za